3D product animation videos are today the norm rather than an exception when it comes to the field of engineering – products and machinery for the process of manufacturing and production. These innovative animation videos are made for specific purposes like Marketing & Sales, Installation & Commissioning, Training & Education, Maintenance & Troubleshooting and promotional activities like Trade Fairs, etc. They serve the purpose of product promotion and boosting sales admirably, making use of digital technologies that are now trending and widely available and appreciated. Presented here are the examples of each of these five broad categories.
This 3d product animation is of a company who manufactures a range of machines and equipment for automated high frequency welding of tubes and pipes with high quality HF welding and heat-treating equipment, with monitoring of all parameters for defect free production. This sales video is made for the purpose of Marketing and does a great job of explaining the process intricacies without actually visiting the shop floor.
The company manufactures a range of melting furnaces with automated processes and controls for pouring of molten metal from furnaces in modern foundries. The entire process is automated and all parameters are monitored and logged for future reference. This 3D product educational video is ideal for training purpose and explaining the whole process.
This is an excellent example of a 3D product explainer video made for installation purpose of a compact linear actuator used for a wide range of applications in various industries, for automated motion control. The installation video explains the proper sequence of mounting of all the parts of the two tie bar carriage assembly to achieve the desired result. It facilitates the process of installation without making any positional errors.
Furnaces have refractory lining to protect the equipment from extreme heat of the molten metal. This video is a typical example of a 3D animation made for explaining the Maintenance processes. It shows the process of pushing out the refractory lining by applying hydraulic pressure evenly so as to remove the lining effortlessly and in one piece as far as possible.
The company offers advanced technologies, products and systems for heat-driven transformation of metals for melting, heat treatment, forging, rolling, cutting and welding. With such a wide range of equipment, the only way the company can make sense of a trade fair participation is with extensive use of 3D Product Animation Videos to explain these products and processes to the large number of visitors.
As can be seen from these examples, 3D product animations can be used effectively in product and business promotions across the value chain. After watching these five 3D product advertising videos made for specific purposes, one can understand the following key takeaways:
EAXPRTS has created hundreds of 3d animation videos for global companies across several engineering verticals based on specific customer requirements and exacting standards. The company has the necessary engineering and creative talent to understand the brief and come up with the right end result that meets customer expectations and adhere to the deadlines as well.
One can see that today companies cannot rely on the traditional methods alone for promoting its sales and gaining customers by word of mouth. Technology has opened several other avenues with the explosion of digital tools and the proliferation of smartphones has provided every individual with a handheld viewing device, transcending borders and time zones, reaching global audiences. 3D product animation videos can be made for various purposes and not just sales promotion, as seen by the examples above. Installation, commissioning, maintenance, trouble shooting, training and educating staff as well as customers, 3D animations are a great tool to have for every company, for effectively reaching the target audience. Talk to us today! Reach us on firstname.lastname@example.org