The internet has revolutionized everything with its visual appeal above all its other attributes. 3D animation ranks quite high in the visual appeal index, with the possibilities of creating exciting animation videos ranging from simple and inexpensive short clips to more complex and engaging short videos of a minute length or more.
In a highly competitive business environment, getting the appointment of the right person and making the pitch in the limited time available for interactions, is not easy. One has to make the best of the opportunity and for that, making the presentation interesting as well as informative is very important to keep the conversation going. A cleverly made 3D animation of the product or concept can best serve the purpose, especially if it is addressing the pain points or a critical requirement of the prospective customer.
The main advantage of a 3D product animation is that it can help explain the product better than a brochure or manual, showing it in stripped down condition with individual parts and their functions, the assembly of the product and how it works. This makes it interesting to the viewer, especially if it is a complex engineering product or a machine that is versatile with many functions. All these can be very effectively explained with product animations, even better than a physical demonstration as that still cannot show how the internal parts function. It also simplifies the job of the Marketing & Sales personnel as 3D animation videos are basically self-explanatory and that truly makes explanations superfluous, the role of the executives basically reduced to fill in the gaps, connect the dots and clarify doubts. Such an exercise not only helps boost sales, but also the confidence in the product.
One of the biggest advantages of 3D product animation is, it makes the preliminary process of introducing a product to a wider audience very simple – one does not have to carry the product or machine for a demo at that stage. The basic concept can be explained neatly through the 3D explainer videos. There is no need for a specialist – of which the company may not have many – to do the job. Any engineer with some familiarity can handle it. There is no need even for a personal interaction as one can simple forward the link or hold an online meeting and show the animation while running through it for the benefit of the audience, thus reaching a much wider viewership. A company can make many such marketing videos for all its products and services.
As with gradual changes in media trends, today most people prefer the visual mode of information to the printed word, which was always derisively referred to as the small print that contains important information which few bothers to read. This often results in suffering the consequences in terms of poor maintenance practices that finally result in damaged equipment. A 3D product animation, on the other hand, makes everything clear through visual representation. The consequences of a damaged bearing, or lack of lubrication for example, can be made clear showing practically the damage it causes in terms of excessive vibration or worse, a broken shaft. These are the critical things that are not lost in small print but come across as important maintenance tips. There is no room for doubt when things are clearly explained through animations with details. Such clarity and understanding are appreciated by prospective buyers as it gives them confidence about the product as well as the maintenance aspect, which today can easily influence the buying decisions positively.
Another important advantage, especially as realized by all businesses as well as individuals during the current pandemic and the lockdown, is when mobility is restricted, 3D animation is a great way to connect with the customers. The inability to travel can be conducted into an opportunity by reaching the customer through online meetings where the sales pitch can be made effectively with product animations. The lockdown resulted in a lot of exhibitions and conferences being cancelled and those events converted into digital versions. Without 3D animation, it is impossible to convey the product attributes and characteristics. Once made, product animation videos become a permanent sales aid, and do not add to any recurring costs. In a field crowded with competition, the more tech savvy companies would have an advantage and those that lag behind would suffer the consequences.
To sum up, the main advantages of 3D product animation are:
Thus, a company that is not making use of such a wonderful digital tool is missing out on a lot of opportunities! Request a free demo call to understand how it works.
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