The Internet, together with the smartphone, has changed the world and altered the business landscape for ever. Today, every business needs a digital presence to stay relevant, or might as well melt into the oblivion. Powered by 3D product animations, the Virtual Showroom has now become the primary interface between businesses and their customers.
The customer who is always the king now prefers the convenience of a virtual kingdom, the reins held firmly by the digital ropes. From cosmetics to consumer durables and DIY tool sets to industrial machinery, digital technologies have revolutionized the way business is conducted. It is simple, convenient and transcends time zones, which is perhaps what endears it most to the masses, allowing them to avoid travel, crowds, and many other inconveniences. It would be interesting to dwell further into the concept of the Virtual Showroom and explore the many benefits this technology brings to the table.
Right at the top of the heap of benefits is the worldwide direct access a Virtual Showroom provides a business. Most people today lead extremely busy lives and do not have time to visit a physical showroom or a store. Often, they do not even have time to check the virtual showroom online during the regular working hours. So they catch up during daily commutes or in transit while travelling or when they have nothing else to do.
A well designed Virtual Showroom is a delight to explore with a 360° interactive and realistic experience. With 3D product animation and creative visuals, creators can generate not only a virtual store, but also add-ons for promotional activities like a virtual event or online exhibition; offer visitors a virtual tour or a facility tour; or create a virtual experience center to hold product demos, etc.
The Virtual Store has no opening or closing hours or weekly offs – it is open 24/7 in service of customers round the clock, and around the world across time zones. This is a great boon for customers who can choose the time most convenient to them at any odd hour when they are free, and fully enjoy the immersive experience provided by the virtual store.
The mobile revolution, in tandem with the evolution of hand held devices that started with the tablets, has democratized the digital space making Virtual Showrooms accessible to the majority of the people, through Desktops, Laptops, Tablets and Smartphones. The Smartphone is the most popular as it is a truly personal device that can be carried anywhere all the time.
While a visit to an actual showroom is the best shopping experience, capturing that experience visually in all details makes the Virtual Showroom the next best option. A digital tour of the actual showroom not only shows all the products in the store or a factory, but also adds a lot more information – both through text and visuals – that are normally not accessed during a physical visit. For example, no matter how many attendants a showroom has, it is impossible to get undivided attention for long, given the presence of other customers. A virtual showroom is a one-to-one experience with no disturbance.
In the virtual space today, visitors are spoilt for choice. With a million things vying for eyeballs, holding the visitor attention is extremely important as anything that does not hold interest is immediately passed over, increasing the bounce rate. With creative designs and activities like product configurations, promotional offers and special days, the Virtual Showroom can increase web visitor retention, not only boosting online exposure but may also improve the search engine ranking of the website.
The more information a Virtual Store provides, with add-ons like digital tours and experience centers, the more confidence a visitor gets about making a buying decision. An aesthetically pleasing presentation, easy navigation through various sections, detailed rather than vague information about product attributes, assurance about post sales service where called for, are the things that prompt informed rather than impulsive buying, bringing visitors back for more.
Perhaps the biggest advantage of a Virtual Showroom is it never gets crowded unlike a physical store, which restricts the number of purchases done at a time. In the virtual space, limitless purchases take place simultaneously, achieving more sales in less time, also saving on other expenses.
Popular portals are high in search engine rankings, which not only improves visibility but also gives confidence to the visitors. Features like virtual facility tours and easy navigation with 3D animations help in retaining visitor interest. Popularity brings many other benefits in its wake. The more visitors a Virtual Showroom attracts, more is the buzz generated about it, which in turn attracts even more visitors, making it stand out in the crowded virtual space.
Finally, as the cliché goes, it is all about money – the primary purpose of a business. Unlike a physical store which entails a lot of expenses for renting a space, employing a proper staff, paying the utilities and ensuring safety, a Virtual Store hits the ground running, easy and inexpensive to launch and ready for sales to begin. No wonder the return on investment or ROI is not only greater but also much faster.
The importance of a Virtual Showroom can never be overstated. This is the online age where everyone is looking for 3D experiences online, the more immersive, the better. EAXPRTS holds the expertise of more than 20 years in delivering spectacular and immersive animations and WebXR experiences. Over the years, EAXPRTS has mastered the digital technologies that provide such out-of-the-world experience in a virtual space, with all the attributes of a physical store, and adding to them the great convenience of the anytime-anywhere digital experience.