A Virtual Showroom is the online extension of a business, reaching regular as well as potential customers 24x7x365. In this age of digital transformation, no business can afford not to have an online presence.
Having a Virtual Showroom Experience is great – it has many advantages – but that is not enough. Even when an enterprise has deployed the latest virtual showroom technology with lot of innovations and ease of navigation, it is still only half the job done. There other half, which is more critical, is in getting customers or attracting visitors. This calls for various promotional activities in a very systematic way, centered on facility tours, virtual exhibitions, etc.
A good place to begin and make use of is your own website, which is already known to your customers and adequately represented in all promotional activities. The website can highlight the virtual showroom experience on the homepage menu as a new attraction and instantly draw attention inviting visitors to take a digital tour of the facility. This introduction should be designed and packaged to offer tantalizing glimpses into what is there to explore in the Virtual Store.
A business or an enterprise routinely sends hundreds of emails each day through different associates in various departments. The Signature field can be the perfect messenger to carry the news of the launch of the Virtual Showroom to a much wider audience effortlessly. Adding a sentence in the mail drawing attention to this new feature or inviting to take a virtual tour – or log on to a virtual exhibition – can get them click on the link, which can be suitably masked with an attractive graphic.
While on the topic of email, apart from using the Signature field as a routine, special email campaigns may be launched with a target user community with virtual facility tours, special promotional offers on specific occasions and festive seasons. Inviting potential customers for a virtual exhibition or a digital event may be considered. A well designed email campaign with a brief virtual tour designed in 3D animations can be very effective in driving traffic to the virtual showroom.
The social media today plays an important and influential role on kindling consumer interest and causing ‘trends’ in the online community. A cleverly designed Facebook Page with attractive graphics and streaming 3D animation videos with share option goes a long way in promoting a business, or in this case a Virtual Showroom. The same page can be integrated into the company’s website and benefit from Facebook search as well.
This is the digital age and there are popular social media platforms like LinkedIn, Twitter and Instagram, besides FB that are accessed by millions globally. Sharing a link of the promotions via these platforms can get good traction and publicity for business. The new age trends basically are very popular among the next gen and a business that fails to use them would be poorer without.
Another great way to promote is by writing blogs with the right search terms or keywords and with innovative ideas that feature the highlights of the Virtual Store, an online exhibition, digital tours, a virtual experience center, the various offers and promotions, etc. There are professional methods of promoting blogs by backlinks and leveraging search engine marketing and other such tools.
As already highlighted about using the Signature field in Email, not just this but all other forms of communications – social media posts, WhatsApp, SMS – must include a reference and link for continuous reiteration of the message. Even a phone conversation can have a casual mention like ‘by the way have you checked our virtual showroom’, or something to this effect. It is literally hammering the message home, strutting out the benefits of a virtual store.
After all the digital age technologies at one’s disposal, there is still no letting go of the past – the good old word-of-mouth, which is still as effective as ever. There are plenty of occasions like events and exhibitions, seminars and conferences, buyer-seller meets, association meetings, etc., that offer great networking opportunities and perfect occasions for strutting the tried and tested word-of-mouth thing about business and the various promotional activities. A good conversation has always been the best arrow in the marketing quiver.
To conclude, it may be noted that it is not just one single point that works in promoting a new concept or a Virtual Showroom. It is rather a combination of all these points working in tandem, as these are all interdependent activities feeding on one another; and when they come together, the impact is much greater than merely the sum of their individual strengths. So an effective campaign should be designed weaving all these threads into a strong fabric that can be tailored into a perfect promotional suite. The importance of a virtual showroom experience can never be overstated.
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