There are 3D animations used in every field today right from the world of entertainment at the popular level, to tracking the trajectory of unmanned spacecraft mapped by space scientists. The beauty of 3D animations lies in the fact that it can appeal to the kids as well as grownups, regardless of the theme. What about the world of business?
Let’s check the Top 10 applications of 3D Animations in various businesses.
The purpose of business is to make profits and Marketing and Sales is the most important activity to achieve this. From gadgets used in daily life to sophisticated engineering equipment, products are getting complex by the day, as also the fact that people in general have no patience with manuals and instructions. The best solution here is mechanical or engineering animation, which informs the basic functions, a voiceover explaining the finer points. As the world is changing at a fast pace with changes in how business market and sale their products and service, 3D animations are a boon to help in Marketing & Sales activity.
As the print media – daily newspapers, trade publications or brochures – is increasingly marginalised by digital media, especially social media, 3D animation is used for digital advertising. This is done through clever animations for products and services, with instant feedback of popularity determined reliably by the ‘hits’ scored by a particular video. Advertisements in digital media are dominated by sleekly produced 3D animations that explain the many features of a device, how a particular lubricant works inside the engine, or how to change a bearing with the correct sequence of operations.
What is true for advertising in general is even truer of a website – the primary interface between a company and its target audience. Gone are the days of static websites with some graphics and a lot of text, which few bother to read. Popular websites today are a neatly arranged tableau of images interspersed with 3D animations replacing the text, the flowing visuals doing a much better job of attracting attention and explaining the details words rarely do. The best website is the one that not only informs, but holds interest, making the visitor pause to check what is useful and how, something 3D animations do best.
The blackboard, so far associated with education and training, is now replaced by the screen. The assorted graphics and presentations in 3D animations instantly help students and grab attention. Visuals help understand concepts much better than text alone. For students of engineering and trainee engineers in factories, 3D animations not only explain all the mechanical and electrical concepts much better, but also walk them through virtual plants and machines, familiarising them with the environment before they step on the shop floor.
Perhaps the best use of 3D animations is in the maintenance activity where the internal working of a machine can be shown in details, including all the inaccessible parts. Routine activities like checking for loose connections and missing fasteners or topping up of lubricants and greasing of joints can now be depicted easily for servicing. Well-designed 3D engineering maintenance animations will remove most pain points in maintenance with elaborate step by step instructions for any given servicing procedure.
Right from removing the machinery from the packaging case to fixing the last nut on the foundation bolt, the handling of industrial machinery is a meticulous process where one wrong step can result in incorrect installation and worse, damage to the equipment. For installation and commissioning even under expert supervision, familiarisation with proper procedures is a must. 3D animation videos can achieve this with step by step explainer videos, facilitating a smooth procedure by following all the Dos and Don’ts in a safe, orderly manner.
Industrial events – Exhibitions and Trade Shows – are venues where hundreds of companies are vying for attention. Not every company has the resources to put on display a large number of machines in a huge pavilion. In fact many companies cannot even bring a small machine for display. In such a scenario, showing 3D animations of the machine at work shown on a large screen at the booth can be a very effective way of attracting visitors, the animations explaining the performance of the machine much more effectively than an actual machine.
This is the age rapid churn of product models with constant upgrades and faster time to market. Manufacturers do not have the luxury to wait for traditional methods to deliver at a leisurely pace. From concept development to prototype and actual production, the timelines are shrinking. In such a scenario, 3D animations help in rapid development of new concepts, testing and validating the design, ready for prototyping through 3D printing, and by checking and validating for all performance attributes, put the same into production in a matter of weeks rather than months.
A typical industrial project takes enormous time and effort to conceive and plan before the ground-breaking takes place. While all this is elaborately drafted and documented, presenting it coherently in conventional methods is tedious and time-consuming. All this can be documented through 3D animations in an attractive package, with multiple teams collaborating in the planning process. All the details of various sections and departments are available for closer examination and scrutiny, facilitating changes and modifications at each stage, also making it easy for presentations and general perusal.
How do you show size and scale of your well-equipped plant and all its capabilities to prospective customers or investors, without them physically visiting the facility? A few pictures are unlikely to convey anything beyond a vague idea. But 3D animations can convey everything right from the aerial view of the plant location and every detail about the plant from receiving of raw material, inspection, processing through various machines and departments – welding, finishing, assembly, painting – the products tested, inspected and packed, and ready for dispatch. The 3D animation can be a virtual facility tour covering the entire plant. This can be sent anywhere, anytime at the click of a mouse!
To sum up, 3D engineering animations today have become indispensable in each and every aspect of running an enterprise. This also works as a very cost effective activity, saving time and resources. Once made, the animations can be edited and reworked, incorporating changes without doing everything all over again. In times of the present pandemic induced lockdown, very useful to keep routine activities going.