Trade shows are a critical part of any business’s marketing mix. They help you reach a large number of potential customers and prospects at a single event. Such exhibiting events help gain exposure with ease and provide an excellent opportunity to connect with your target market, who are most likely interested in your products or services. Besides, face-to-face interactions with customers still have a significant influence in the business world. Trade shows allow companies to position their products into the limelight and directly interact with viewers. Therefore having an effective trade show marketing strategy in place beforehand can significantly amplify your efforts to promote and catch more eyeballs. One impressive way to skyrocket your trade show marketing is to deploy visual technology solutions. Today, 3D technology has gained immense momentum, and it never fails to attract customers at trade shows visually. Many businesses are tapping into 3D engineering animation to create a distinguished and alluring appearance at trade shows.
In this blog, we have gathered some insights into the benefits that businesses can take advantage of with 3D engineering animation for influential trade show marketing.
With more and more companies looking to get their businesses noticed in the best way possible, the trade show industry is still thriving. And to get the most out of these events, companies need to drive engagement and cater to the buyer’s purpose. 3D engineering animation makes for a perfect fit, as 3D animated videos can help present complex and straightforward products vividly and interactively.
Visitors of a trade show are looking for a specific solution to their problem, but one can’t reach out to everyone. Once prospects have begun interacting with the product or service offering, it’s easier to take it a step further and showcase benefits, give out printed materials that showcase your offerings, or exchange contact details. Animation video act as an attention-grabbing tool, as it triggers a natural reaction because it gives visitors a chance to stop and watch at their own pace. Moreover, it also creates opportunities for networking and spikes meaningful communication by focusing on result-oriented use cases of the product.
Statistics suggest, 4 out of 5 people walking through the show are potential customers for exhibitors. Also, 77% of executive decision-makers found at least one new supplier at the last show they attended. Therefore, it becomes even more critical to have an effective trade show marketing strategy in place, and 3d engineering animators at EAXPRTS can help you with that!
Below we have gathered some most rewarding advantages of incorporating 3d engineering animations for trade show marketing.
If looking to increase brand awareness before and during the trade show event, 3D engineering animations can be your probable answer. By promoting photorealistic bite-sized videos on digital platforms prior to the trade shows, companies can arouse interest and create a buzz about their booth or products in the target audience’s minds. It will also result in effective brand recall and may increase the chances of more people visiting your booth.
People are more engaged with video content than with still photographs or text. A good way for a booth to stand out at an exhibition would be to provide passers-by with an exciting, relevant, and engaging visual experience that allows visitors to form their opinion about new products in real-time. For example, visitors can learn how various products work, what innovations they offer, which special features distinguish them from similar ones on the market. Such a solution is just bound to drive traffic back to your booth!
Shipping physical products to the exhibition center might cost you heft amounts and may cause damage to the products. On the contrary, 3D engineering animations can help portray as many products as you wish without any constraints.
Creating engaging videos that highlight the quality and features of the product can be a helpful way to inform your target audience about the benefits it can bring. It can also show the interaction of your product with other products and infrastructure, giving more insight into how your product works. Besides, it’s easier to showcase complex concepts such as inner mechanisms through animation videos than word-of-mouth.
Whether a product is at the design stage or soon to be launched in the market, with the help of 3d engineering animations, businesses can create excitement around the product with enthralling visuals. It will help strengthen post-lanch marketing efforts and evoke interest and talks about the product among the niche community. Additionally, statistics indicate that 92% of tradeshow attendees come to see and learn about new products and services, therefore creating opportunities for businesses.
Attending industry trade shows is a great way to attract investors and build excitement for your product in the industry. But trade show marketing strategies need to be planned very carefully to generate the desired outcome. By leveraging emerging marketing technology like 3D engineering animations, businesses can augment the effectiveness of a company’s trade show marketing efforts and increase its impact on potential customers.
EAXPRTS is a 3D engineering animation studio specializing in trade show marketing and infomercial video production. Get your stunning 3D trade show animations created just in time! Connect with us at: firstname.lastname@example.org.